Skills
Online Marketing, Digital Strategy, Search Engine Marketing, Pay-Per-Click, Google Adwords, Bing Ads, Search Engine Optimization, Keyword Research, Backlinking Strategies, Social Media, Content Management System, Wordpress, Drupal, Magento, SquareSpace, Project Management, Web Analytics, Google Analytics, Metrics Analysis, Website Management, CMS, SEO, SEO Audit, SEM, PPC, SMM, SMO, Content Marketing, Marketing Automation & Email Marketing
Work Experience
Marketing Operations Technologist
GoDaddy | Tempe, AZ, United States
10/2021 - Present
▶Content creation built with SEO best practices in mind with collaboration of product managers and channel managers
▶A/B tests creation on landing pages to optimize conversion rate
▶Maintain personalized customer experience on corporate website with content and messaging
▶Creation and maintenance of audience segments to personalize on the website
Sr. Planner, Search & Social
M&C Saatchi Performance | Scottsdale, AZ, United States
05/2021 - 09/2021
Highlights:
▶ Managed the full life cycle of campaigns (strategy, in-platform setup, optimization, reporting, next steps) with the support of junior team members
▶ Creation of media plans, post-campaign analyses, and monthly/quarterly business reviews
▶ Platforms managed include Google Ads, Facebook Ads, Amazon Advertising & Apple Search Ads.
🏆 Key Achievements:
★ Managed Search & Social campaigns for 6 international clients such as Amazon or Quizlet
★ Managed monthly budgets up to $300,000
Digital Marketing Specialist
Nephila Marketing | San Diego, CA, United States
06/2020 - 04/2021
▶ Managing and improving Paid Advertising for 10+ clients in the emerging technologies
industry (SaaS, IT, ISP, etc.) 📈
▶Execution & Optimization of campaigns performance on Google Ads, LinkedIn Ads & Twitter Ads
▶ SEO audits, recommendations & reporting provided to clients
🏆 Key Achievements:
★ Managed Paid Search & Social campaigns for clients with a monthly budget of up to $45,000
★ Increased average Conversion Rate by 900% & reduced CPL by 87% over prior results for a SaaS client
Digital Marketing Specialist
National Pen | San Diego, CA, United States
06/2019 - 04/2020
▶Execute Paid Search, Shopping, and Display campaigns from end-to-end (Google & Bing Ads).
▶ Optimization of campaigns to meet ROI goals
▶ Management of the affiliate program with 150+ affiliates
🏆 Key Achievements:
★ Managed a monthly budget consistently over $600K
★ Achieved an average 12X in ROI from the affiliate program
★ Aligned Paid Search strategies across North America accounts
Social Media Marketing Strategist
TTEC (formerly TeleTech) | Phoenix, AZ, United States
11/2018 - 06/2019
▶Received a 3-week in-depth training from Facebook (powered by TTEC)
▶ Provided strategies to 200+ advertisers in order to improve ROI and results for their paid campaigns on Facebook and Instagram through consultation and education.
🏆 Key Achievements:
★ My strategies helped one of my client to reduce CPC by 40% and increase CTR by 66%
★ Achieved a 2.7X ROAS for an e-commerce client I helped
★ Helped a tech company to increase their leads by 32%
SEO & PPC Consultant
Get Visible (formerly LA Dezign) | Scottsdale, AZ, United States
03/2016 - 04/2017
▶Provided Search Engine Marketing strategies for 15+ clients in areas like SEO, PPC & Social Media. Worked closely with managers and colleagues to deliver results. Trained and oversaw a new intern about digital marketing strategies and best practices.
🏆 Key Achievements:
★ Increase in organic traffic for clients up to 43%
★ Improved CTR and ROI for PPC campaigns up to 37% over prior results
★ Growth of the outreach contact database by 207%
Education
ISC Paris School of Management
2011 - 2015
Master's Degree with honors in Information Systems Management (Paris, France)
Courses include:
- Website Creation
- Web Design
- Digital Marketing
- Business Planning
- Project Management
- Innovation Management
- Business Consulting
- Blue Ocean Strategy
- Customer Relationship Management (CRM)
- Enterprise Resource Planning (ERP)
- BI & Datamining
Høgskolen i Sør-Trøndelag (HiST)
08/2012 - 12/2012
Academic Exchange Program for one semester in Business & Management (Trondheim, Norway)
Courses include:
- Managing Business Relationships
- Business English
- Consumer Behavior
- Leadership & Communication
- Norwegian Economy & Culture
EPSI Paris
2009 - 2011
Associate's Degree in Information Technology (Paris, France)
Courses include:
- Programming (VB.Net, C#, SQL, Javascript)
- Database Management
- Web programming (HTML, CSS & PHP)
- Networks Administration
© 2023 | Philip MOSES