• My Professional Certifications

    I keep my certifications current to keep my knowledge and my skills up-to-date

    SEO Certification from HubSpot Academy

    SEO Certification |HubSpot Academy

    Google Analytics 4 Certification

    Google Analytics 4 Certification

    Google Ads Search Certification

    Google Ads Search Certification

    Microsoft Advertising Search Certification

    Microsoft Advertising Search Certification

  • Skills

    Online Marketing, Digital Strategy, Search Engine Marketing, Pay-Per-Click, Google Adwords, Bing Ads, Search Engine Optimization, Keyword Research, Backlinking Strategies, Social Media, Content Management System, Wordpress, Drupal, Magento, SquareSpace, Project Management, Web Analytics, Google Analytics, Metrics Analysis, Website Management, CMS, SEO, SEO Audit, SEM, PPC, SMM, SMO, Content Marketing, Marketing Automation & Email Marketing

  • Work Experience

    GoDaddy logo

    Marketing Operations Technologist

    GoDaddy | Tempe, AZ, United States
    10/2021 - 05/2023

    ▶ Created content with SEO best practices in mind with collaboration of product managers and channel managers

    ▶ Lead A/B tests on landing pages to optimize conversion rate with over 70+ experiments ran on the corporate website (UX/UI)

    ▶ Demoed over 20+ times experiments results to stakeholders

    ▶ Created technical documentation for the team on Analytics

    M&C Saatchi Performance Logo

    Sr. Planner, Search & Social

    M&C Saatchi Performance | Scottsdale, AZ, United States
    05/2021 - 09/2021

    ▶ Managed the full life cycle of campaigns (strategy, in-platform setup, optimization, reporting, next steps) with the support of junior team members
    ▶ Creation of media plans, post-campaign analyses, and monthly/quarterly business reviews
    ▶ Platforms managed include Google Ads, Facebook Ads, Amazon Advertising & Apple Search Ads.


    🏆 Key Achievements:

    ★ Managed Search & Social campaigns for 6 international clients such as Amazon or Quizlet
    ★ Managed monthly budgets up to $300,000

    Nephila Marketing logo

    Digital Marketing Specialist

    Nephila Marketing | San Diego, CA, United States
    06/2020 - 04/2021

    ▶ Managing and improving Paid Advertising for 10+ clients in the emerging technologies
    industry (SaaS, IT, ISP, etc.) 📈
    ▶Execution & Optimization of campaigns performance on Google Ads, LinkedIn Ads & Twitter Ads
    ▶ SEO audits, recommendations & reporting provided to clients


    🏆 Key Achievements:

    ★ Managed Paid Search & Social campaigns for clients with a monthly budget of up to $45,000
    ★ Increased average Conversion Rate by 900% & reduced CPL by 87% over prior results for a SaaS client

    National Pen logo

    Digital Marketing Specialist

    National Pen | San Diego, CA, United States
    06/2019 - 04/2020

    ▶Execute Paid Search, Shopping, and Display campaigns from end-to-end (Google & Bing Ads).
    ▶ Optimization of campaigns to meet ROI goals

    ▶ Management of the affiliate program with 150+ affiliates


    🏆 Key Achievements:

    ★ Managed a monthly budget consistently over $600K
    ★ Achieved an average 12X in ROI from the affiliate program
    ★ Aligned Paid Search strategies across North America accounts

    TTEC logo

    Social Media Marketing Strategist

    TTEC (formerly TeleTech) | Phoenix, AZ, United States
    11/2018 - 06/2019

    ▶Received a 3-week in-depth training from Facebook (powered by TTEC)
    ▶ Provided strategies to 200+ advertisers in order to improve ROI and results for their paid campaigns on Facebook and Instagram through consultation and education.

    🏆 Key Achievements:

    ★ My strategies helped one of my client to reduce CPC by 40% and increase CTR by 66%
    ★ Achieved a 2.7X ROAS for an e-commerce client I helped
    ★ Helped a tech company to increase their leads by 32%

    Get Visible logo

    SEO & PPC Consultant

    Get Visible (formerly LA Dezign) | Scottsdale, AZ, United States
    03/2016 - 04/2017

    ▶Provided Search Engine Marketing strategies for 15+ clients in areas like SEO, PPC & Social Media. Worked closely with managers and colleagues to deliver results. Trained and oversaw a new intern about digital marketing strategies and best practices.


    🏆 Key Achievements:

    ★ Increase in organic traffic for clients up to 43%
    ★ Improved CTR and ROI for PPC campaigns up to 37% over prior results
    ★ Growth of the outreach contact database by 207%

  • Education

    ISC Paris logo

    ISC Paris School of Management

    2011 - 2015

    Master's Degree with honors in Information Systems Management (Paris, France)


    Courses include:

    - Website Creation

    - Web Design

    - Digital Marketing

    - Business Planning

    - Project Management

    - Innovation Management

    - Business Consulting

    - Blue Ocean Strategy

    - Customer Relationship Management (CRM)

    - Enterprise Resource Planning (ERP)

    - BI & Datamining

    HiST University logo

    Høgskolen i Sør-Trøndelag (HiST)

    08/2012 - 12/2012

    Academic Exchange Program for one semester in Business & Management (Trondheim, Norway)


    Courses include:

    - Managing Business Relationships

    - Business English

    - Consumer Behavior

    - Leadership & Communication

    - Norwegian Economy & Culture

    EPSI Paris logo

    EPSI Paris

    2009 - 2011

    Associate's Degree in Information Technology (Paris, France)


    Courses include:

    - Programming (VB.Net, C#, SQL, Javascript)
    - Database Management

    - Web programming (HTML, CSS & PHP)

    - Networks Administration

Privacy Policy
This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your email address or other details to help you with your experience.

When do we collect information?

We collect information from you when you register on our site, subscribe to a newsletter, Use Live Chat or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

      • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
      • To send periodic emails regarding your order or other products and services.

How do we protect your information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We use regular Malware Scanning.

We do not use an SSL certificate
      • We do not need an SSL because:
Not yet implemented

Do we use 'cookies'?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:
      • Keep track of advertisements.
      • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser's Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, It won't affect the user's experience .

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it's release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety. 

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third-party links

We do not include or offer third-party products or services on our website.


Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en 

We use Google AdSense Advertising on our website.

Google, as a third-party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:
      • Google Display Network Impression Reporting
      • Demographics and Interests Reporting

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. - See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy' and can easily be found on the page specified above.

You will be notified of any Privacy Policy changes:
      • Via Email
Can change your personal information:
      • By emailing us

How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?
It's also important to note that we do not allow third-party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under the age of 13 years old.
Do we let third-parties, including ad networks or plug-ins collect PII from children under 13?

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email
      • Within 7 business days

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:
      • Send information, respond to inquiries, and/or other requests or questions

To be in accordance with CANSPAM, we agree to the following:
      • Not use false or misleading subjects or email addresses.
      • Identify the message as an advertisement in some reasonable way.
      • Include the physical address of our business or site headquarters.
      • Monitor third-party email marketing services for compliance, if one is used.
      • Honor opt-out/unsubscribe requests quickly.
      • Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email us at
      • Follow the instructions at the bottom of each email.
and we will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy, you may contact us using the information below.

2nd St
Scottsdale, Arizona 85251
United States
Terms & Conditions
These Website Standard Terms and Conditions written on this webpage shall manage your use of this website. These Terms will be applied fully and affect to your use of this Website. By using this Website, you agreed to accept all terms and conditions written in here. You must not use this Website if you disagree with any of these Website Standard Terms and Conditions.

Minors or people below 18 years old are not allowed to use this Website.

Intellectual Property Rights
Other than the content you own, under these Terms, Philip Moses and/or its licensors own all the intellectual property rights and materials contained in this Website.

You are granted limited license only for purposes of viewing the material contained on this Website.

You are specifically restricted from all of the following

publishing any Website material in any other media;
selling, sublicensing and/or otherwise commercializing any Website material;
publicly performing and/or showing any Website material;
using this Website in any way that is or may be damaging to this Website;
using this Website in any way that impacts user access to this Website;
using this Website contrary to applicable laws and regulations, or in any way may cause harm to the Website, or to any person or business entity;
engaging in any data mining, data harvesting, data extracting or any other similar activity in relation to this Website;
using this Website to engage in any advertising or marketing.
Certain areas of this Website are restricted from being access by you and Philip Moses may further restrict access by you to any areas of this Website, at any time, in absolute discretion. Any user ID and password you may have for this Website are confidential and you must maintain confidentiality as well.

Your Content
In these Website Standard Terms and Conditions, “Your Content” shall mean any audio, video text, images or other material you choose to display on this Website. By displaying Your Content, you grant Philip Moses a non-exclusive, worldwide irrevocable, sub licensable license to use, reproduce, adapt, publish, translate and distribute it in any and all media.

Your Content must be your own and must not be invading any third-party’s rights. Philip Moses reserves the right to remove any of Your Content from this Website at any time without notice.

No warranties
This Website is provided “as is,” with all faults, and Philip Moses express no representations or warranties, of any kind related to this Website or the materials contained on this Website. Also, nothing contained on this Website shall be interpreted as advising you.

Limitation of liability
In no event shall Philip Moses, nor any of its officers, directors and employees, shall be held liable for anything arising out of or in any way connected with your use of this Website whether such liability is under contract.  Philip Moses, including its officers, directors and employees shall not be held liable for any indirect, consequential or special liability arising out of or in any way related to your use of this Website.

You hereby indemnify to the fullest extent Philip Moses from and against any and/or all liabilities, costs, demands, causes of action, damages and expenses arising in any way related to your breach of any of the provisions of these Terms.

If any provision of these Terms is found to be invalid under any applicable law, such provisions shall be deleted without affecting the remaining provisions herein.

Variation of Terms
Philip Moses is permitted to revise these Terms at any time as it sees fit, and by using this Website you are expected to review these Terms on a regular basis.

The Philip Moses is allowed to assign, transfer, and subcontract its rights and/or obligations under these Terms without any notification. However, you are not allowed to assign, transfer, or subcontract any of your rights and/or obligations under these Terms.

Entire Agreement
These Terms constitute the entire agreement between Philip Moses and you in relation to your use of this Website, and supersede all prior agreements and understandings.

Governing Law & Jurisdiction
These Terms will be governed by and interpreted in accordance with the laws of the State of Arizona, and you submit to the non-exclusive jurisdiction of the state and federal courts located in Arizona for the resolution of any disputes.
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