▶Content creation built with SEO best practices in mind with collaboration of product managers and channel managers

▶A/B tests creation on landing pages to optimize conversion rate
▶Maintain personalized customer experience on corporate website with content and messaging
▶Creation and maintenance of audience segments to personalize on the website

Highlights:
▶ Managed the full life cycle of campaigns (strategy, in-platform setup, optimization, reporting, next steps) with the support of junior team members
▶ Creation of media plans, post-campaign analyses, and monthly/quarterly business reviews
▶ Platforms managed include Google Ads, Facebook Ads, Amazon Advertising & Apple Search Ads.

🏆 Key Achievements:

★ Managed Search & Social campaigns for 6 international clients such as Amazon or Quizlet
★ Managed monthly budgets up to $300,000

▶ Managing and improving Paid Advertising for 10+ clients in the emerging technologies
industry (SaaS, IT, ISP, etc.) 📈
▶Execution & Optimization of campaigns performance on Google Ads, LinkedIn Ads & Twitter Ads
▶ SEO audits, recommendations & reporting provided to clients

🏆 Key Achievements:

★ Managed Paid Search & Social campaigns for clients with a monthly budget of up to $45,000
★ Increased average Conversion Rate by 900% & reduced CPL by 87% over prior results for a SaaS client

▶Execute Paid Search, Shopping, and Display campaigns from end-to-end (Google & Bing Ads).
▶ Optimization of campaigns to meet ROI goals

▶ Management of the affiliate program with 150+ affiliates

🏆 Key Achievements:

★ Managed a monthly budget consistently over $600K
★ Achieved an average 12X in ROI from the affiliate program
★ Aligned Paid Search strategies across North America accounts

▶Received a 3-week in-depth training from Facebook (powered by TTEC)
▶ Provided strategies to 200+ advertisers in order to improve ROI and results for their paid campaigns on Facebook and Instagram through consultation and education.
 

🏆 Key Achievements:

★ My strategies helped one of my client to reduce CPC by 40% and increase CTR by 66%
★ Achieved a 2.7X ROAS for an e-commerce client I helped
★ Helped a tech company to increase their leads by 32%

▶Provided Search Engine Marketing strategies for 15+ clients in areas like SEO, PPC & Social Media. Worked closely with managers and colleagues to deliver results. Trained and oversaw a new intern about digital marketing strategies and best practices.

🏆 Key Achievements:

★ Increase in organic traffic for clients up to 43%
★ Improved CTR and ROI for PPC campaigns up to 37% over prior results
★ Growth of the outreach contact database by 207%